PSBC National Breastfeeding Week Campaign Resources are Now Available

20/09/2024

National Breastfeeding Week takes place October 1-7, 2024. We invite you and your team to participate!

Perinatal Services BC is celebrating National Breastfeeding Week with the launch of campaign resources and an exciting “snap and share” social media campaign.

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To foster inclusivity for all feeding individuals, Perinatal Services BC has updated its universal breastfeeding decal to include chestfeeding. This change reflects our commitment to recognize and support diverse feeding relationships, fostering an inclusive and welcoming environment for everyone. It aligns with the 2024 National Breastfeeding Week theme, "Closing the Gap: Breastfeeding Support for All."

#NBW2024 is an opportunity to advocate for improved infant feeding support for all families in British Columbia.

How to participate

Download and print the universal breastfeeding and chestfeeding decals and snap and share campaign support speech bubble.
Capture pictures with these snap and share assets and share them to your preferred social media platform.
Amplify your efforts by using the hashtag #PSBCSnapShare2024 on your posts.
Leverage the additional materials by downloading and sharing within your workplace.

Campaign Resources

Universal breastfeeding and chestfeeding decals

Display these in your office or workspace, and encourage local community spaces, organizations and businesses to do the same!

Snap and share campaign support speech bubble

Fill in the speech bubble with a statement of how you support breastfeeding and chestfeeding, snap a picture of your filled out speech bubble and share it on your prefered social media platform with #PSBCSnapShare2024 in the caption!

Campaign participation guide

Use this guide as a how-to participate in the #PSBCSnapShare2024 campaign during National Breastfeeding Week. If you're sharing the decal and support speech bubble with friends and/or colleagues, provide them with this guide to make their participation seamless.

Themed avatar

You can use this for your workplace email/intranet account display picture or personal social media account profile/display picture.

Yellow and Blue virtual meeting background templates

Add these as a background to your preferred virtual meeting software.

Lactation space infographic

Use these as a reference for creating a lactation-friendly space in your workplace.

Breastfeeding/chestfeeding welcome tip sheet

Learn more about supporting breastfeeding or chestfeeding.

Other ways to close the gap and show support

Develop Workplace Guidelines: PSBC has collaborated with the Provincial Health Services Authority (PHSA)'s People and Culture team to create guidelines for employees expressing, collecting and storing human milk. This initiative reflects the goals of "Closing the Gap: Breastfeeding Support for All."
Encourage Adoption of Best Practices: We invite all B.C. health authorities and workplaces to consider implementing similar guidelines. Supporting employees in their return to work or as they welcome a new child can help create more inclusive and supportive environments.
Access further information: Breastfeeding and chestfeeding resources for care providers and families.