Breast/Chest Feeding

Health professional content is moving to the Perinatal and Newborn Health Hub.

For Lactation and Newborn Feeding Support Content for Pregnancy and Postpartum, Search Clinical Care Topics on the Hub. Go to Clinical Guidance > Clinical Care Topics or search “Lactation and Newborn Feeding Support.''
For Breast/Chest Feeding Practice Resources, Go to the Clinical Guidance > Professional Resources on the Hub.

We have curated a list of resources to help families get the support needed for successful breast/chest feeding. Visit our Newborn Care page to learn more.

Resources for families

Launched by World Health Organization (WHO) and UNICEF in 1991, the Baby-Friendly Initiative (BFI) is a global effort to implement practices that protect, promote, and support breastfeeding.

Perinatal Services BC endorses the Baby-Friendly Initiative as a framework for the provision of evidence-informed care to mothers, infants, and families, and upholds the WHO International Code of Marketing of Breast Milk Substitutes to ensure the appropriate marketing and distribution of human milk substitutes and other products related to the code.

Perinatal Services BC sits on the Provincial/Territorial Implementation Committee for the Breastfeeding Committee for Canada (BCC). The BCC is the national authority for the BFI with the mandate of overseeing the implementation, assessment and monitoring of BFI in Canada.